Dilemma Bakehouse
An artisanal bakery needed fresh storytelling to highlight their craft and boost engagement through seasonal campaigns.
Services
Marketing Strategy, SMM,
Content Creation
Industry
Hospitality & Food
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The Challenge
Dilemma Bakehouse’s social presence had reached a plateau.
Engagement was low and follower growth had stalled, limiting visibility and impact. Posting was inconsistent, there was no Google Business Profile in place, and the bakery had little SEO presence to support local discovery. Without influencer collaborations or a structured growth approach, brand awareness remained limited, even as the product quality stood out.
Our Strategy
We introduced a content and community strategy centered around storytelling and seasonality.
This included structured influencer collaboration campaigns, a consistent posting cadence, and content designed to highlight craftsmanship and product launches. A Google Business Profile was set up and optimized, alongside SEO improvements and review generation to strengthen local visibility and credibility. Targeted social media growth campaigns helped connect digital engagement with real-world demand.
The Results
+90%
Positive Google reviews
+400%
Engagement increase (5K → 25K)
+72%
Follower growth
