Aurora Roasters Coffee Roastery
A BC-based coffee roastery had a brand and a product worth sharing — but a website that wasn't finished and wasn't selling. They needed a complete digital presence built for growth.
Service
Web Development, Branding
Industry
Hospitality & Food
The Challenge
Aurora Roasters had a great product but no digital infrastructure to sell it.
Their existing website was unfinished, outdated, and not built for ecommerce. The brand lacked the visual cohesion needed to compete online and without a working store, wholesale and direct-to-consumer sales were limited. They needed a complete overhaul, not just a refresh.
Our Strategy
We rebuilt Aurora Roasters from the ground up as a brand ready to sell.
This included a full rebrand to create a cohesive visual identity that reflected the quality and warmth of what Aurora stands for. A custom Shopify store was built with full ecommerce functionality — coffee subscriptions, wholesale inquiries, product collections, and brew guides all working together as one system. AI-generated photography was produced to showcase the product with a consistent, premium aesthetic across the site. Everything was built with one goal: turn the website into a sales channel.
The Results
Shopify
Full ecommerce
store launched with wholesale, and direct sales.
Branding
Launched and live within weeks
Photo
AI-generated product imagery produced to elevate the online experience.
