Artly
A new seasonal painting kits brand needed a complete brand foundation—from positioning and packaging to a digital presence that could support organic growth.
Category
Year
2025
Platforms
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The Challenge
Artly was launching as a brand-new concept with no existing market presence.
There was no visual identity, packaging system, website, or social media presence in place. The brand needed clear positioning in a competitive creative market, along with a way to educate customers and communicate value beyond just the product itself. Without a cohesive system, launching and scaling would be difficult.
Our Strategy
We built Artly from the ground up as a complete, connected brand.
This included defining brand positioning and messaging, designing custom packaging for seasonal painting kits, and producing a professional photoshoot to showcase product quality and experience. A website with full e-commerce functionality was developed to support sales, alongside a content strategy and social media presence focused on education, inspiration, and organic growth—all working together as one system.
The Results
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110
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40
70